Leading fine wine and spirits merchant Bordeaux Index posted a record sales value of $174m (£128m)in 2021, with turnover rising by almost 50% year on year.
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In case anyone missed it, Jeremy Clarkson has recently launched his own beer brand, Hawkstone. The lager is made with barley grown on his Cotswolds farm. Exposed to the workings of the supply chain, Clarkson was reportedly aghast at the difference between the £205 per tonne he received for his barley and the £580 paid by the brewers to the middleman.
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What can wine learn from other sectors of the economy? How do they add value to their products, communicate with consumers, achieve profitability?
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